Benefits of Social Media in Your Advertising Campaign

Over the last 10 years, the advertising landscape has changed dramatically. Traditional forms of marketing like radio, TV, and print media advertising, while still there, have lost a lot of ground to digital marketing. Within the realm of digital marketing, social media marketing has a very prominent place in most marketing mixes. The benefits of using social media in your advertising campaign are immense. Besides being location independent, allowing companies from anywhere to market their products and services anywhere, one of the largest advantages of social media marketing is the simple fact that it is comparatively cheap. Let’s have a look at the many benefits of social media marketing and advertising!

Advantages of Social Media Marketing

Once you’ve decided your social media strategy, it is time to start using the many features of social media to bring your brand, product and/or service to the attention of your potential customers. Here’s a quick overview of some of the greatest advantages of social media marketing:

  • Reduced costs: compared to traditional advertising methods, social media advertising is a lot cheaper and its reach is more targeted.

  • Locations don’t matter: whether you are located in the US, Europe, Africa, or elsewhere, you can market to any country where you think there may be a need for your product or service as long as your marketing efforts are properly translated and localized.

  • Improved brand recognition: because of easy and cheap repetition of ads, even if people don’t click on your ad they will often scroll by it and after a few times your brand name will be subconsciously recognized.

  • More control over who sees your ads: compared to other forms of digital advertising such as search engine ads, you can choose who gets to see your ads. Where search engine users often already know what they want to buy when they search for it, social media users are often not yet aware of your brand and learn about your brand this way.

  • Improved brand loyalty: because social media channels give you the opportunity to create valuable content for and interact with your audience, it’s a good chance to bind potential customers and first-time buyers and turn them into repeat customers.

  • Better SEO: while many think that search engine ads and social media ads are opposites and they have to pick one, these two forms of digital marketing are complementary and even share some overlap. A strong social media strategy will also help your SEO, thereby making it easier to find you through search engines.

Social Media Analysis

Other large benefits of social media marketing are the ease with which you can carry out marketing research and the large pool of usable data you have access to in order to do this. Social media analysis consists of 2 pillars. Firstly, you can gather data from your own post and interaction history if you are not just starting out. This data can give you a good head-start with your new campaign as if they are interpreted correctly, you will know what works well and what didn’t work so well in the past. You can also see what type of subjects or pictures get more engagement than others. The second pillar is to do competitor research on social media.

Much can be learned from what your competition is doing, and especially if you are just starting out, this is an invaluable source of information. You can see what type of posts get a lot of engagement, and which subjects go more unnoticed. Armed with this information you can create your own marketing campaign to do even better than your competitors.

In order to do a good social media analysis, you can use social media monitoring tools like Hootsuite or Talkwalker. Of course, these are not free and you will have to do most of the legwork yourself. Another way to get the most out of social media analysis is to get the help of a digital marketing agency. They can take the work of social media analysis off your hands, and are a strong partner in the whole management of your digital marketing campaign. This means that they can go from their experience and steer your ongoing marketing campaign into the right direction with your input if necessary.

Social Media Listening

We also want to highlight the additional benefit that social media listening can bring to your marketing campaign. Moods and opinions are always in motion, and this is no different for what’s being said about your brand, product, or service online. Social media listening answers questions like what your target audience is talking about, how they are feeling, and how they could benefit from what your business does. In order to do this, you have to follow and mine multiple social media channels and review sites to get a full picture. But it is not just plain data that you need, as they need to be put in context to become meaningful.

For example, it is not only good to know that people are criticizing product X, but it is also important to find out which demographic is saying that so you can take targeted action. Social listening can also be used to find out where your strengths are, for example, if many customers say that you are the best when it comes to timely delivery then you can use this information in your next campaign.

Of course, you don’t need to go about this 100% manually. There are many useful tools that can help you gather the data and make sense of them. Examples of these tools are Brand24, Sprout Social, and Agora Pulse. And again, with a digital media agency you won’t need to worry about purchasing the right tools as they will have an arsenal of the most up-to-date social listening tools at their (and therefore your) disposal.

Your Digital Media Agency Partner in Japan

Hashi Media is Japan’s go-to content marketing and social media company. If you are planning on entering the Japanese market and don’t know where to start, we’ve got you covered.

  • Content creation
  • Social media management
  • Digital marketing strategy
  • Brand localization

If you enjoyed what you read today and found it valuable, contact us today and let’s talk about your project.