HP Omen Gaming Laptop Influencer Campaign
Influencer Management
Campaign Strategy
Localization
Influencer Marketing
Campaign Strategy
Localization
HP Omen is the premiere gaming arm of the classic HP Brand. Still making headway in the space, HP Omen wanted to showcase their new powerful Omen 16 gaming laptop with Japanese and Korean gamers who often have limited space and need a powerful, reliable gaming PC.
We worked directly with HP Omen to identify a handful of key targets that would showcase the Omen 16 to key market segments. We partnered with an Apex Legends Influencers to showcase the competitive edge. We worked closely with a tech reviewer Influencer to deliver an in-depth technical analysis of the laptop under load. Through our targeted partnerships, we were able to deliver a well-rounded campaign that appealed to many aspects of the market, and showcased the Omen 16 in a positive light.
Results
Creators Engaged: 3
Views: 100,000+
