Asus Zenbook Laptop Influencer Campaign
Influencer Management
Campaign Strategy
Localization
Influencer Marketing
Campaign Strategy
Localization
ASUS needed to make a splash in both Japan and South Korea for the launch of its new Zenbook line of laptops. We were tasked with building awareness and excitement for its virtual launch event, “The Pinnacle of Performance.”
Not widely known as a brand for creators, it was imperative that we collaborated with influencers who embodied the image of the laptop and had audiences that resonated with its artistic flair.
We called upon our network to find the perfect candidates and selected a diverse roster of artists, photographers, and fashion models on Instagram and TikTok. With the posts receiving overwhelmingly positive reactions from the creators’ communities, the campaign was a win-win for the client as well as the influencers. By collaborating with the influencers and allowing them to incorporate their own style and creativity, we generated a ton of goodwill for the ASUS brand in Japan and South Korea.
Results
Total Reach: 116,282
Total Engagements: 16,880
