We called upon our network of independent KOLs and partner agencies to find the best candidates in APAC for this campaign. We made sure to localize and tailor the brief to ensure the branding and message came through. By partnering with KOLs from a variety of artistic communities: dance, skateboarding, graphic design, video production, we showcased the Vivobook’s full capabilities to brand new audience segments. The global launch was a massive success, and the Vivobook line remains a popular product line for ASUS to this day.