GameSir: ZZZ Edition G7 Pro
Influencer Management
Campaign Strategy
Localization
Influencer Marketing
Campaign Strategy
Localization
GameSir was launching the G7 Pro, their flagship controller created in collaboration with the hugely popular title Zenless Zone Zero (ZZZ), and they wanted to reach Japanese gamers in a big way. Their goal was simple: use influencer marketing in Japan to build real buzz and get the controller into the hands of the right audience.
This campaign focused on promoting GameSir’s flagship controller, the G7 Pro, through creators connected to the Zenless Zone Zero (ZZZ) community.
Given the strong popularity of the IP in Japan, our strategy prioritized creators with direct relevance to the ZZZ player base over broad gaming coverage.
Initial market research revealed several key insights
- The majority of influential creators within the ZZZ community primarily operate on YouTube
- Long-form gameplay videos and livestreams are the dominant content format
- Many mid-tier and top-tier creators are affiliated with the same talent management agency
Based on these findings, we proactively reached out to the agency directly, which significantly streamlined creator coordination and negotiation.
Campaign Scope
- Total KOLs Activated: 25
- Primary Platform: YouTube
- Content Formats: Long-form review videos, livestream integrations, and hybrid formats (review + gameplay)
Results
Creators Engaged: 25+
CPA of 4.86% of retail price
Client Overview
GameSir is a global gaming controller manufacturer built on the principles of pragmatism, innovation, openness, and cooperation. The company specializes in high-performance controllers and gaming peripherals designed to enhance the gameplay experience across mobile, PC, and console platforms.
Through continuous hardware innovation and strong engagement with gaming communities, GameSir has established itself as a recognized brand among both players and industry professionals worldwide.
Ongoing Partnership Framework
Beyond individual campaigns, we established a long-term influencer marketing program for GameSir in Japan.
Each month, we activate 10–15 gaming and tech creators to consistently showcase GameSir controllers through reviews, gameplay integrations, and livestream content.
This sustained approach has enabled:
- Continuous product exposure within the gaming community
- Authentic creator-driven product validation
- A steady flow of user reviews and gameplay demonstrations
Over time, this program has helped position GameSir as a credible and trusted controller brand within Japan’s competitive gaming hardware market.
Community Response & Impact
The collaboration received overwhelmingly positive feedback from the community.
One of the key success factors was GameSir’s commitment to product quality.
Rather than relying solely on the popularity of the IP, the brand delivered a genuinely high-quality controller without compromise. At the same time, our strategic research and creator selection ensured strong alignment between supply and community demand.
By targeting the right creators within the core ZZZ audience, we achieved highly efficient exposure within the most relevant market segment. This success is supported by:
- Positive sentiment in YouTube comment sections
- Strong engagement rates
- Discount code usage performance
In the comments, viewers praised not only the aesthetic design and the exclusive collaboration features, but also expressed genuine surprise at the controller’s performance quality. Many reactions highlighted excitement that the product delivered both visual appeal and high functionality as a gaming controller.