Alibaba 1111 Global Shopping Festival Campaign
Copywriting
Creative
Ad Management
Copywriting
Creative
Ad Management
Alibaba's Double 11 Shopping Festival is the biggest online shopping event in the world. It's similar to Black Friday in the USA, only several times larger, achieving $84.54 billion USD in gross merchandise volume in 2021. Alibaba was looking to raise awareness for this event in Japan, a market where many are unaware of the festival, despite its size.
By creating engaging and unique posts on social media including an "I Spy" giveaway game, a "line art" animation video, and influencer collaborations, we brought massive reach and audience growth for Alibaba during Double 11 2022.
Results
2.8 Million People Reached
19% Follower Growth on X
200K Post Engagements
