If you use the internet it’s no secret to you that Google AdWords is one of the largest pay-per-click (PPC) platforms around and millions of businesses advertise using it. For business there is no greater tool for reaching potential customers.

There are many agencies out there that offer PPC campaign management services to clients choosing the one that’s the best fit for your business can prove challenging. Looking through your options you will notice that many of them mention being a “Google Partner” or being “AdWords certified”.

You may be asking yourself if becoming certified really makes a difference in the digital marketing world. The answer to this question is a hands down yes. Google Ads Certification ensures that the individuals who earn their accreditation stay up-to-date on their PPC knowledge. Keeping up with platform updates and staying abreast of changes to industry practices is challenging, but businesses can rest assured that if someone is Google Ads certified, they are one of the best.

Having Google Ads certification demonstrates that the individual has an in-depth understanding of advertising with Google. Learning how to use Google Ads is not easy and making mistakes can be costly for a business. You can rest assured that the certification exam is not just a surface-level assessment. If someone has passed the exam and earned Google Ads certification, they know what they are doing.

Once you’ve earned certification, you’ll be on your way to improving your company’s performance by making better recommendations and decisions related to strategy implementation.

In short, Google Ads certification proves you know what you’re talking about. It looks good to potential clients as well as potential employers. Even if a potential client doesn’t completely understand what the certification process entails, thy can still be confident that you know your stuff.

An added bonus is that it’s in Google’s best interest for companies to get the best results possible from their AdWords campaign. Through the certification process, you will learn how to create successful campaigns and to get the conversations you’re looking for.

Each certification is valid for 12 months. To ensure that certification holders are current on the latest industry trends and best practices they must re-take and pass the exam annually.

The reality of it is that today nearly every marketer is using AdWords, but only a few of them have Google Ads certification and they are the ones who actually understand the benefits of certification. If your goal is to become a better ad manager and marketer then it is essential that you become proficient in Analytics and AdWords.

With Google Ads certification you will learn the fundamentals of AdWords and how you can use the features and tools it offers. With knowledge of AdWords you will be able to create marketing campaigns that will help you get maximum return on investment for your clients.

Additionally, being endorsed by Google will increase your chances of expanding your client base. With your Google certification your clients will feel confident working with you.

The certification is a professional accreditation that is offered by Google to individuals who are able to demonstrate proficiency in the various aspects of Google Ads. The certification can be earned through Skill shop, Google’s online training program.

The Google AdWords Certification Exam is a series of two examinations. One of these must be the Google AdWords Fundamentals exam, plus another one of your choosing. Currently, Google offers five different certifications that cover search, display, video, shopping ads and mobile ads. All certifications are available in 22 languages.

If you are looking to get a job managing AdWords campaigns or spend your days selling to or advising clients on their marketing strategies there is no downside to getting certification. Having the certification status shows that you have studied the platform and know how it works. It will instill trust and confidence in the clients you’re working for.