For entrepreneurs and those looking for a new career, especially during this time, going digital and connecting over social networks has never been more vital. With some businesses going entirely remote it is important to understand the contributing factors that create an effective profile for yourself or your business. We’ll go over three factors that can highly impact your influence and expand your brand when using LinkedIn for your business profile.

Use Your Recommendations

 When creating a presence on social networking like LinkedIn for business opportunities to reach your target audience, recommendations from clients and partners add a great deal of credibility. You are able to showcase skill sets that can provide a specificity for customers and employers. This is only one aspect to your profile but any one detail could be a game changer. Keep updated with your peers in order to get those recommendations for the skills that you have proven to be fluent in.

Embolden Your Experience

The irony for many startup companies and self starting entrepreneurs is that the experience section can lack in consistency and depth. How can one trust or be entrusted to do a job if they haven’t had experience in that industry or work environment? This is fixed with keeping track of all your achievements (this includes education), look at old resumes for freelance work or side projects you have completed in the past. While it may not be relevant at the time, it can show your ability to adapt.

Expand Your Brand

Using a digital social tool like LinkedIn for business contacts and updates in a field pushes creativity and originality. The importance of it applies heavily to both individuals, small and large businesses. Even a simple and effective tagline beneath your profile picture can encapsulate you or your company’s vibe. Yet, this feeling should be consistent across the profile. Credibility goes up with a detailed experience and recommendations which ultimately helps your brand stand out. 

Social networking tools are currently the backbone of business communication. Internally (Slack, Notion, etc..) and externally (LinkedIn, Indeed, ZipRecruiter etc..). And utilizing LinkedIn for business can help you or your company increase influence and brand recognition. While these factors can seem fairly obvious they should never be overlooked. The time dedicated to making these factors stand out will show that you value a polished and refined profile and brand.