AMD x MSI Collab Influencer Campaign
Influencer Management
Campaign Strategy
Localization
Influencer Marketing
Campaign Strategy
Localization
AMD and MSI were launching a new collaboration gaming laptop and wanted to spread awareness and make a splash in the gaming audience in Japan through influencer marketing! Our main goal was to drive user interaction leading to positive brand awareness amongst casual and hardcore Japanese gamers.
We carefully selected the most relevant creators including tech and gaming creators based in Japan. This enabled us to produce bespoke content that reached YouTube and Twitters’s gaming communities to engage this audience. The client was very happy with the true Japanese nature of the content, something that is very hard to reproduce at a non Native level of cultural understanding.
Results
Creators Engaged: 1
Total Views: 116,282
