Establishing A Nationwide Bilingual SEO Strategy For A National Real Estate Agency
Village House is a rental company with a nationwide presence and over 1,000 properties all over Japan. Their unique selling proposition is zero upfront fees, accessible monthly rents, and multilingual customer service. They focus on providing housing for foreigners, the elderly, and other disenfranchised segments of the population.
After 4 years of continued social media success, at the beginning of 2020, they found themselves lacking a solid SEO strategy to organically grow their website traffic. Most of their ranking keywords before they worked with us were either branded or irrelevant to their industry.
Challenges
No lead generating SEO strategy set
No competition model to analyze
Trilingual content, and a saturated market with hundreds of real estate agents
Strategies
Keywords with multiple SERP functions
Find high-volume, low difficulty keywords
Create keyword-optimized content based on the company's target audience and marketing funnel.
Results
We created a white-hate SEO strategy that skyrocketed organic traffic to their website. Their monthly visitors grew from 0 to 3.4K
Thanks to a solid content creation strategy aimed at strategic keywords, they were able to achieve a 2,046% growth of their organic traffic from May to June. Our best performing articles achieved over 6% conversion rates.
With this strategy, we also achieved having 282 keywords rank at the top position for their given search (Page 1 of Google).
Featured Snippet Rankings
*We started our strategy right after the SERP deduplication change Google made earlier this year in January, so no significant traffic drop was detected.
The best way to make more content obtain the featured snippet function, then you need to pick keywords rich with SERP features. This is exactly what we did for Village House.
Services Rendered
SEO Content Creation Strategy
includes regular optimization and updates
Keyword & Ranking Tracking
Monitor which keywords are performing well and adjust the strategy
