Social media reporting tools are crucial for any business that’s serious about digital marketing. They help you figure out which strategies are working well and which ones should be reconsidered. If you aren’t using a social media reporting tool, you might find yourself downloading lots of data into Excel spreadsheets or calculating statistics manually. Don’t get stuck doing things the old fashioned way! Start using a social media reporting tool to save time. You can also save money by using a social media reporting tool. You don’t need to spend too much money on tools. Many companies can get by on one reporting tool that fits their needs. The money spent on social media reporting tools is usually much less than the cost of running ineffective campaigns.
Saving the time spent calculating statistics isn’t the only way a social media reporting tool can make digital marketing more efficient. Social media reporting tools can also help you find the best content. Once you know what type of content performs the best, you can focus on creating more of it. They can also help you find problems by showing you which content has performed the worst. Catching problems early is important. You don’t want to spend time generating content that doesn’t resonate with your audience. Avoid low engagement rates by getting a social media reporting tool. Here’s a guide to some of the best tools.
Napoleon Cat
Napoleon Cat is a popular tool for social media analytics, reporting, and automation. They provide analytics for Facebook, Instagram, LinkedIn, and YouTube. These analytics can help you figure out what type of content performs the best. Napoleon Cat can also provide you insight on what time of day is best to post, as well as your audience’s demographics. They also have a Social Inbox feature that allows you to see and reply to comments and messages from various social media platforms in one place. The Social Inbox tool can be very useful to businesses that provide customer service over social media or are looking to engage with customers more. You can also automate some of your work on Napoleon Cat by scheduling social media posts or setting up automatic replies to social media comments.
Socialinsider
Socialinsider is a good tool to consider if your business sticks to classic social media platforms like Facebook, Instagram, and Twitter. They provide analytics for all major social media platforms. Socialinsider allows you to easily track engagement and content performance. You can also see how your competitors are doing on social media and see how you rank in comparison to them. You can also download and share analytics reports. Socialinsider probably isn’t the best tool for you if you also want to be able to conduct SEO research or need to be able to do lots of statistical analysis. But if you’re looking for a reliable social media analytics tool, then it might be just what you’re looking for.
Agorapulse
Agorapulse is another good social media reporting tool to consider if you mainly stick to classic social media platforms. They offer analytics for Facebook, Twitter, Instagram, YouTube, and LinkedIn. Their flexible scheduling options are particularly useful for busy social media managers. Everyone knows one of the best ways to boost social media engagement is to post on a regular schedule. If you can’t seem to remember to post, make sure to invest in a social media reporting tool like Agorapulse that allows you to schedule posts. You can also get into some statistical analysis with Agorapulse. The tool can create CSV and PPT reports at the click of a single button, allowing you to easily determine the ROI of your engagement. While Agorapulse, like Socialinsider, can’t be used for things like PPC strategy, it does a pretty good job of helping you manage your social media.
SEMRush
SEMRush is the ideal tool if you’re looking to boost your SEO or PPC strategy. They offer powerful SEO and PPC keyword search tools. SEMRush can also be used to audit web pages and conduct on-page SEO analysis. You can also do local SEO research to see how keywords rank in different parts of the world. And it’s not just your keywords that you can keep an eye on. SEMRush’s competitor analysis allows you to see the paid keywords and ad copy from your competitors’ PPC ads. You can also keep an eye on competitors’ social media presences. SEMRush is also useful to bloggers and other people looking to monetize their websites. They offer a CPC map that allows you to compare the cost of advertising with Google Ads in different regions. SEMRush can also provide you with display advertising reports and has a SEO writing assistant tool. In addition to all of this, they also offer standard social media analytics that allow you to see how your content on Instagram or Facebook is doing. For high power users, SEMRush is a powerful and immensely useful reporting tool.
Dash This
Dash This is the best social media reporting tool for businesses that need to generate reports filled with data. It’s more of a dashboarding tool than a social media analytics tool. They have templates available to help you quickly create a variety of reports, including email marketing reports, PPC marketing reports, SEO reports, and more. While Dash This doesn’t provide analytics (they only organize the data), 34 analytics tools are supported. They include SEO analytics, social media analytics, and PPC tools. You can also use custom data sources by uploading CSV files. Data can be displayed using a variety of charts, graphs, and widgets.
BrandWatch
BrandWatch is a powerful tool designed to help you build your brand. Unlike the other tools on this list, BrandWatch isn’t just a software. While some of their services are provided via web tools, they also have experts that subscribers can schedule meetings with. If you find that web tools just don’t cut it and you need some human help from time to time, BrandWatch is ideal for you. They conduct consumer and audience research using human and machine intelligence. Then, they provide reports that allow you to see how your campaigns and overall brand image are doing. If something goes wrong and you find yourself in the midst of a scandal, they have crisis management services. BrandWatch’s services might be a bit excessive for some businesses. However, if you need some serious power behind your branding strategy, they might be just what you’re looking for.
