Steelcase Karman Gaming Chair Launch
Influencer Management
Event Management
Influencer Marketing
Event Management
Steelcase wanted to increase awareness of the Steelcase Karman as the perfect gaming chair, breaking the perception that Steelcase only make chairs for office workers.
We partnered with a mix of the top tier Japanese gaming and tech media to host an in-person experience at the Steelcase showroom, and seeded chairs with tech YouTube reviewers to showcase the features of the product.
Results
Compared to the other 5 countries
in the APAC region, the sales of the Karman in Japan was the highest, and was almost double the amount of the second place territory.
As a result, Steelcase have reengaged the services of Hashi Media for future campaigns.
